Guides
What our reports keep finding on small business homepages, written up so you can fix it yourself. No jargon, no growth hacks, nothing that needs a big company's traffic.
4 min read
Write a homepage headline that says what you do
Most homepage headlines are clever, vague or about the company. How to write one a stranger understands in five seconds.
Read5 min read
How to earn trust when you'd rather stay anonymous
No founder photo, no team page. The trust signals that work without a name or a face.
Read5 min read
Too little traffic for A/B tests? Do this instead
Under about 5,000 visitors a month, a split test can take a year to tell you anything. How to find what's wrong this week.
ReadTools and references
The homepage checklist
Twenty-four checks you can run on your own page in about fifteen minutes. Your ticks are saved in your browser, and it prints.
How Site Checkups reads your page
What the review looks at, what it can't see, how the grade works, and the rules the Growth Plan follows.
A full sample report
A real, unedited report and Growth Plan for one of our own sites, screenshots included.
Want a second pair of eyes?
Paste your homepage and see what a stranger sees. Free, in under a minute.